The benefits of Online Reviews

When choosing whether or not you want reviews, you may wonder if it’s worth it. The answer is yes, you need reviews, and the reason for that is simple. You want to make sure that you have the correct information out there, and you can tell others the truth about your business. Reviews matter a lot for both customers, and for those who have used you before, so here are the benefits of reviews.

Well, 70% of people will look at reviews before they make a purchase, and most are more than likely to purchase from a site if there are product ratings and reviews. About two thirds of consumers read less than 6 reviews before they trust a business to make purchases, and as many as 79% of customers will trust reviews as a personal recommendation. 80% of customers have changed their minds based on negative information they found online, but many people want to see real reviews.

Reviews will help tell customers how to perceive you and help you build trust. Nobody wants to have a bad repute, and all of this adds up to the business. Real, positive reviews will encourage customers to look at your business, and see you as someone who they can trust, someone who cares about customers, and someone who is willing to go the extra mile for top-tier customer experience. In addition to that, people like reviews because they get a third party insight on the quality that a product has due to reviews. It does also tell them about how to use the product, and how it can help.

It also builds trust and credibility. Many smaller and newer brands face this challenge, and people are more cautious than ever, so having that extra reassurance is important.

Being able to bring reviews to other people is important. They are often some of the first things people will look at, and if you want to really be seen as a good brand, you should get reviews.

Sending out friendly emails that tell about the products and the community will help. Building email campaigns to send out to customers to get a review does a lot of good.

Another great way to do it, make it easy. Leave them accessible, but you can also reward your business by asking for reviews and getting a coupon for their next purchase. Giving coupons, discounts, and sneak previews are also great, and it does give your customers the incentives to actually go forward with another purchase. Plus, people like to be rewarded, so this is a great way to build your brand reputation.

By creating a good reason to get reviews, you’ll be able to generate real Product Reviews, and they are so important for businesses it’s not even funny. So don’t be afraid to reach out and ask for reviews, for it can make a difference in how your brand is seen, and also will help if you’re looking to get more conversions as well.

How to Get Product Reviews from Customers

One of the first places that customers look at when they’re looking at your product page is product reviews. About 70 percent of customers look at reviews before they make the last purchase, and 93% of people say reviews will influence the shopping decisions, so an easy way to get sales is product reviews.

Why are they so important though?

Well, they boost conversions by leveraging the diffusion of innovations theory, which explains that social proof is needed for buyers to make purchases, so people want to see that it works before they invest, and they’ll ask friends. So you need them, but what’s the best way to do it?

Well first, you may want to consider automation. You don’t want to manually send out emails to every customer, so you can set up an automaton. How you automate this depends on your shopping cart and email marketing tool. If you do use Jilt, you can set up a post-purchase campaign that sends emails to every customer within a period of time after you purchase. If you haven’t collected reviews before, you can reach out to past customers as well.

You can also create an effective subject line. Using emotional words with a positive impact, you can use that to help boost conversions. Home and garden products are n exceptions, but they usually change the conversion rate by about 20%. You should as well, make sure that these get sent at the right time after the delivery is made, and the customer gets to use the product. If it takes four days to get to a person, don’t’ ask them for a review the next day. that’s just asinine, and they won’t be able to really give a true answer. If your customers use the product during the weekends, you’ll want to tack on a few days before you ask for reviews, so that they can use it before they rate it.

Then there is personalization. This is a big part, since review request do rely on this, and you’ll want to make sure these don’t’ get sent out to those who haven’t made a purchase. Personalization by mentioning the customer name in the reviews.

Finally, if you get a bad review, don’t freak out. You don’t want to give your customers a bad experience, yes, but at the same time, you can’t please everybody. At some instance, you’ll sell to a customer who wasn’t happy, and they will leave a negative review. don’t hide those. They do improve conversions since it makes you look real. If everything is positive, it will make you look fake, and if you do hide or falsify reviews, you can come under fire.

So don’t be afraid to ask for reviews. don’t be afraid to ask for some extra feedback. Remember, it will only tell you what you can do better, and in turn, it will make things better for you now and into the future as well.